Marketing Plan For Hospitality And Tourism Industry

Marketing Plan For Hospitality And Tourism IndustryExplaining the importance of grocery research and advantages and disadvantages of implementation of the merchandise course of study for Hospitality/Tourism industry are the key concepts of this essay. To attain these objectives at first a brief description of market research and marketing forge get down been apt(p) respectively followed by the importance of their presence in the service industry.Philip Kotler has defined market research as the systematic design, collection, analysis and insurance obscureage of data and findings relevant to a specific situation facing the comp both. (2009190) Market research links the consumer, customer and public to the marketer through information use to identify and define marketing opportunities and problems. (Albert Breneman Blankenship et al, State of the art marketing research, 1998, pg 7)Market research is a vital part of any successful duty today. whatever of the benefits of mark et research for the operation of Hospitality industry areMarket research helps the industry to identify opportunities in the marketplace.For example, if you are planning to open a hotel/restaurant in a particular geographic location and pay discovered that no such organisation currently exists, you have identified an opportunity. thus the opportunity for success increases if the location is in a highly populated area with residents who match the target market characteristics which also advise be do by research.Market research minimizes the risk of doing business.For example, marketing information whitethorn indicate that a marketplace is saturated with the type of service you plan to finish uper. This may cause you to alter your product offering or choose another location.Market research uncovers and identifies potential problems.Suppose your new hospitality organisation is easy at its location on the main road through town. Through research you learn that in two years, the ci ty is planning a by-pass, or alternate route, to ease traffic congestion through town. Youve identified a potential problem.Market research creates benchmarks and helps you track your progress.Its important to know, for later comparisons, the position of your business at particular moments in time. Ongoing market research allows the industry to make comparisons against benchmark measurements as well as chart of progress amidst research intervals (such as successive annual surveys).Success depends on a lot of things, exclusively when you have information about a particular market segment, a geographic area, or customer preferences, youll be better prepared to make the decisions that can make or break your business. Many companies use market research as a guide. Whether you want to expand your business into a new area or introduce a new product, market research plays a great role in hospitality industry by providing valuable insight to prevent costly missteps.A marketing plan begin s with the identification (through market research) of specific customer needs and how the firm intends to fulfil them while generating an acceptable level of return. It is a written document that details the necessary actions to strive one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. It primarily includes analysis of the current market situation (opportunities and trends) and detailed action programs, budgets, gross sales forecasts, strategies, and projected financial statementsAdvantages of implementation of the marketing plan for the service industryIt is imperative for the organization to regularly assess its competitive strength amidst its competitors in the market. This helps the organization in developing and modifying its marketing and sales planning.A well-written, comprehensive marketing plan is the focal point of all business ventures because it describes how you plan to attract and retain customers, the most crucial aspect of a business.It is the heart of the business, the basis from which all other operational and management plans are derived. Marketing offers you a wealth of information that if applied correctly virtually can ensure your success.De confinesines demand for productAids in design of products that fulfil consumers needsOutlines measures for generating the cash for daily operation, to repay debts and to turn a profitAllows for shield to see if strategies are giving the desired resultsDisadvantages of implementation of the marketing plan for the service industryIdentifies weaknesses in the business skillsLeads to faulty marketing decisions based on improperly analyzed dataCreates unrealistic financial projections if information is interpreted incorrectlyIdentifies weaknesses in the overall business plan(Mary Bellis. Marketing Plan for the fissiparous Inventor)The implementation of Marketing Planning simply tries to structure and sha pe the proposed marketing programmes and activities of the organisation. It offers numerous advantages along with some drawbacks. However, the advantages outweigh the drawbacks.Part BIntroductionThis extend is about a luxurious hotel from UK, which provides holiday resort utilities. Things like promotional products, who are the targets market, price, are going to be explained in detail.Spa HotelThe word spa, taken from the relate of the famous mineral springs in Spa, Belgium, has become a common noun denoting any place with a medicinal or mineral spring. Less well cognise is its Eastern New England sense, soda fountain, probably an allusion to the carbonated or mineral water that is a staple ingredient of many soda fountain concoctions.The term Spa is associated with water treatment which is also known as ballneotherapy. Spa towns or spa resorts (including hot springs resorts) typically offer thermal or mineral water for drinking and bathing. They also offer various health treat ments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are especially widespread in Europe and Japan. Day spas are also quite popular, and offer various personal deal treatments.Chosen organisation Alexander House and Utopia Spa HotelIt is located in EAST STREET, Turners Hill, West Sussex. It is an exclusive country house set in clxxv acres of mature gardens and parkland yet only 15 minutes from Gatwick Airport and major motorways. The hotel has a vast range of amenities to include Utopia SpaTarget customers, Promotional activities and the Prising of the chosen productThe Hotel Spa doesnt have a specific target market but they put an accent on the adults which are keener to spend some relaxing days at a spa centre and old pot too, who are coming for healthy treatments.Like any other business, the strategy to attract more customers includes promotional offersSunday Night Spa escape -enjoy, invigorat e with an energetic massage concentrating on the back, neck and shoulders. quantify= 25 minutesBust your confidence with a special facial treatment with natural and fresh ingredients. Time = 25 minutes50% off if you will take dinner in the hotels restaurantEverything for the price of 140.00Spring Special Spa Break 15950 toward treatments of your choiceDinner allocation of 30 on food onlyOvernight accommodationAnalysis of the consumer survey questionnaire to find out the present market position of Spa HotelThe table and pie charts given below give a breakdown of a market research on spa hotel in UK. As can be seen, mess generally expect convenient, affordable and optimum services from the mentioned hotel. Research has been done by using questionnaire method, completed by 10 people from all walks of life.When we found an resoluteness to the investigation question arisen in this report, firstly we will display the data in a table and pie chart respectively and, then, the descriptive statistics that allow us to reinforce those results and better understand those differences.In the turn question, Spa experience has divided in 3 major catagories namely calm and quite place, interest night life and country side. Majority of people (6) wanted a calm and quiet place for their spa experience. A substantial number of people (3) have chosen busy night life while only one person has supported country side.In this context, we see that, in legal injury of the pieces of per night of a spa Hotel, the responders(6) prefer mainly choice one which is 125-190 the lowest instead of the others, the second lowest price in second place as 3 people chose it. Lastly nobody prefers the price of 250-350 for their spa experience in contrast 1 person choose option three (200-300), which is second more expensive one.According to the table of second question of price section, Basic+Additional package are not on the preferred list of the people. On the other hand all inclusive and indivi dual packages got the equal position of getting 50% response each, when responders answered about their preference about the packages.In term of services, restaurant, shopping outlets and beauty saloon are majoring in the main services offered by the Spa Hotel. 60% people have expressed that they would enjoy restaurant facilities most. Shopping outlets have come in second position with 30% while only 10% liked witness saloon.In the last question, people have been asked about whether they like to have outdoor facilities like cycling or climbing on a flowerpot offered by the spa hotel or not. 8 out of 10 people expressed the intention of joining either of the facilities. In contrast, only 2 people have denied to having them in their spa experience.ConclusionTo sum up we can say that the opinion of peoples about the spa hotel defers in many ways but they have some similarities as well. One of them is they all like to have the experience of a Spa hotel. There are some restrictions tha t may be pointed out in this study, namely the fact of not having been highlighted a stricter age rank within the population and the samples dimension is somehow reduced. In terms of future(a) threads of investigation, it would be interesting to cross the gender variable with age, income level, professional occupation and also to expand the same study to more than a country.