How We Market your Products

Our vision is that any air and organization will eventu each(prenominal)y collapse a mesh turn up to market their company, products, and go. Users will migrate from the off-line yellow pages to the tissue to regard and contact local c arees. Current online look to tools do a good job of indexing the vane, but recalling location-specific businesses is haphazard and inaccurate. We c erstntrate on cataloging every business and organization web identify into a single commercial message infobase so that exploiters can quickly and easily draw local, national, or global businesses online.1. Become the definitive source for leaning & displaying business & organization web land site randomness. Similar to the off-line yellow pages, we require to be the single source of randomness about every commercial web site and keep it the most current and up-to-date.2. Instead of graceful a destination site, we make unnecessary our plenteous database to gliding sites (search engines & assumeories), media companies, local portals & politics sites, and any other(a) web property that want to help their users recollect a go off source of business web sites in unrivaled spot.3. Help manage the navigation tools at the smaller sites by delivering navigation data and allowing them to outsource their search engine content maintenance to bring out a network of smaller portals that share navigation content and resources.We have developed technology to spider the web and categorize & database commerical sites. The technology is resembling to a search engine spider in that it tack togethers the URL and translation of sites by following links. But we use a process that assigns apiece link to one of our 15,000 yellow-pages type categories by using specific keywords and study where it is categorized in other online databases. Also, our spider gathers business contact information, such(prenominal) as address, surround numbers, and email information. This al lows us to follow-up our driveways with a direct contact to each business to ensure their listing information and grade is correct.Our active technique ensures we gather 5 terms more web sites in each category than the average online directory maintains. By categorizing each listing and recording the contact data, we provide much-needed periphery for the web our technique allows the user to search all of the particular businesses in a particular geographical location. It is a cross between the yellow pages and an online search engine of web sites.The process of updating our data is one the most robust on the web. First our spider revisits each site at least once every quarter to verify the information. Unlike other ser wrongs & bundle that just have got if a link is live, we can tell if the site is under contraction, or the domain name is for sale, or other signs that the business is unavailable although the link remains active. More importantly, we e-mail the business at lea st once a year for changes, and reward companies that respond with a higher ranking. This gives us a good repsonse rate and ensures a proactive interest from each company to keep their data up-to-date.The primary targets are those established portal and navigation sites online that have a need to deliver this content. These includeWeb-based directories and search engines, such as yahoo, excite, lycosBusiness directories and smaller search portalsIndustry- connect sites & portals ( garment.net, lawyers.com, etc.)Media sites (newspapers, television stations, radio)Direct mail services & mailing list providers discipline providers & other infomediariesTogether I have databased 500,000 web sites so far, and numerous of them are businesses in these categories. Each listing includes a link, business name, address, phone numbers, and email. For our meeting next week, I will provide an Access database of all the companies I have categorized in these heavenss.I want to see if there is a ne ed for my product in any of the markets that Ive described above. My biggest concern is finding a market for the product Ive developed, and these questions might help answer that.What is their biggest need in terms of their site?Do they maintain a listing of links to web sites relating to their field?How do they add new information and keep existing information current?How much time and money is spent on managing this data?Would they be willing to share this data with us, in return for receiving the information shared by other sites in our network?If we could save them time and money, would they be willing to outsource the management and upkeep of this information?Do they have a need for the type of data weve gathered and services we provide?Do they think their users would benefit from being able to find a complete listing of other web sites related to their put down matter?Would they be willing to pay to use our current and complete database at their site?Who else would be willing to use this data? What other types of businesses have Ive missed?For an example to goal 3 above, it takes a lot of time & energy for a local portal to gather the links of businesses in their area. They only catch the ones that are submitted to them, or the ones they find using their human editors. Likewise, a site focusing on the apparel industry can use a lot of energy & effort to record and display links to clothing & fashion sites in its industry. On the maintenance side, it can be time consuming to categorize their listings, check them to make sure they are current, and modify/delete old & wild links.We want to partner with each site and provide the infomediary to exchange data since they both share data with Speedy Petes database, they have rise to power to not only our spiders adds, but the other sites listings, as well. The local portal may have listings related to the clothing industry that the apparel portal does not have and vice versa. We keep the data current and upda ted using our technology, and deliver a robust database of shared navigation data to each site.