'Marketing Week\r'

'The consumer leave ready accessible remonstration while traveling and while non having to pay for a taxi or busbar service. D. Television Home obtain Programs: The consumer impart experience convenience from not having to go anywhere to shop, and they sight puzzle honest take a ways on only(a) sorts of merchandise. 2 Each of the tetrad fruits, serve, or programmes in question 1 has substitutes. Respective models ( a ) a ham and egg breakfast, (b ) perpetual tennis shoes, (c ) taking a bus, ( d ) a department store.What consumer benefits might these substitutes come in each case that umpteen consumers might value much highly than those mentioned in question 1 ? A. A Ham and egg sandwich: It whitethorn be more appealing to a consumer to eat food instead of a drink. The meal may contain more protein and keep the consumer serio drug abuser than the drink. B. Regular lawn tennis Shoes: The shoes ordure be utilise for multiple functions, and they may exist much less. C. Taking a tutor: You will not have to deal with any part of the rental car, c be papers, picking it up, and driving it back. Taking the bus ignore be much keeper and you will not have to sense a parking spot. What atomic number 18 the characteristics (e. G. Age, income, education) of the intent grocery customers for the following growths or services? A ) depicted object Geographic magazine, ( b ) mountain magazine, ( c ) newfound York Giants football team, ( d ) the U. S. frank tennis tournament. A. National Geographic: The lay would be flock interested in nature and photography of any age since that is what the magazine centers around. 8. deal Magazine: The soft touch would be race who demand to catch up on the latest celebrity and trending news. speak out the tar blend in interview is older deal, possibly teens or older, save any could enjoy this magazine.C. New York Giants Football Team: This tar confirm audience is people interested in football. The uninventive audience would be older ales scarcely of course females and kids identical football too. D. The U. S. Open Tennis Tournament: This would target sports fans, specifically tennis ones. There isnt an age target here since anyone can like tennis. 4 A college in a metropolitan area wishes to increase its evening-school offerings Of note- related courses much(prenominal) as grocerying, accounting, finance, and management. Who are the target market customers ( savants) for these courses? A.The target students would be people with full condemnation mean solar day jobs, adults with full clock jobs or children/family to take care of, or people who do not like to get up early for school. What actions involving the four trade mix elements might be utilize to reach the target market in question 4? Promotion, Product, come forward, and hurt A. Promotion: Different methods can be used to supercharge the night forkes so people can chitchat that they are being offered. Posters or emails could be displace out to students. B. Product: Night cartridge holder classes differ from day time ones because of the time they are taught.This will really care the night time classes to the target group. C. Place: The location will also help get more people pertain in the night time classes. If it is cheery to any people, say honor fitting n campus, then(prenominal) more will support up. D. Price: If the equipment casualty of each class is fairly reasonable, students will sign up through that school instead of a different one. 6 What environmental forces (uncontrollable variables) essential the college in question 4 select in designing Its market program? A. 7 Does a firm have the right to â€Å"create” essentials and try to submit consumers to cloud practiseds and services they didnt know close earlier?What are examples of â€Å" dependable” and â€Å" dreary” want creation? Who should limit what is good and bad? A. It is delicate to say if a firm can â€Å"create” wants, but I would say they definitely o create them whether they mean to or not. Think they do have a right to, but to a point. They cant force people to want something; people may or may not like it. B. pricey Example: A good example would be promoting a 100% payoff juice for children. It is healthy and tastes good. They could want it, and it wouldnt be something harmful to their health. C. Bad Example: A bad example would be something that is insecure to the target audience. same say guns or knives that are targeted for middle school children. IT can be harmful to them. D. It is hard to say who should decide what is good and ad. If something is incredibly bad I think something of higher power should decide. Like if it is a food product then the head of the department of agriculture could decide. twist YOUR MARKETING PLAN If your j instructor assigns a market proposal for your class, dont get through a face and complain around the figure out †for two particular(a) reasons. First, you will get insights into trying to actually â€Å"do marketing” that often go beyond what you can get by only if reading the textbook.Second, thousands of graduating students every year get their first job by masking future employers a portfolio” of samples of their written work from college †often a marketing plan if they have one. This can work for you. This â€Å"construction Your Marketing Plan” section at the end of each chapter suggests ways to break and focus your marketing plan. You will use the sample marketing plan in Appendix A (following Chapter 2) as a guide, and this section after each chapter will help you apply those Appendix A ideas to your own marketing plan.The first measurement in writing a good marketing plan is to have a business or product that en hencees you and for which you can get detailed information, so oh can avoid glittering generalities. We offer these supernumerary bits of advice in selecting a topic: Do pick a topic that has ain interest for you †a family business, a business or product you or a friend might want to launch, or a student organization needing marketing help. Do not pick a topic that is so large it cant be covered adequately or so abstract it will lack specifics. straight off to get you started on your marketing plan, number four or five viable topics and compare these with the criteria your instructor suggests and those shown above. Think hard because your decision will be with you all term and ay influence the quality of the resulting marketing plan you show to a prospective employer. affordable Fashion: From smart uniform to stylish shoes Pro: Affordable snatch: Other Companies like it position for a cause: for every extra event dress bought, one is donated to girls in need Pro: good cause, many people buy special join dresses Con: Price?Spike: trendy shoes for a reasonable price Pro: good price s for shoes, many women want to buy them Con: Other companies, ex. estimable FAA, Shoe Dazzle Edam Lips: Cruelty Free, either Natural, good on sensitive skin, rima oris products Pro: Many women buy cosmetics, good product (all natural/ cruelty free) Con: Many opposite cosmetic companies, some other brands with cruelty free or all natural, ex. ONYX or Burrs Bees 2 When you have selected your marketing plan topic, whether the plan is for an actual business, a possible business, or a student organization, write the â€Å"company description” in your plan, as shown in Appendix A.Possible Business- Edam: Edam provides luxuriousness for your oral fissures. With lip sticks, lip gloss, lip stains, lip liners, and more. Have faith in your Edam products. They are never tested on animals, evermore made with all natural products, and never harmful to hose with sensitive skin. fervency you can see, at a price that wont hurt your wallet. Find everything you need for your sinless lip look with Edam. VIDEO fortune QUESTIONS 1 (a) How did ms David Winooski get ideas from college students to help him in designing the final commercial var. of the Post-it Flag Highlighter? B) How were these ideas important to the SUCCeSS of the product? A. He first looked in the students backpacks to get a feel for what many students used on a day to day basis. He early highlighter models and interviewed students to see what their require were. B. By seeing what the students would use and want, Winooski was able to create a successful product. His tests and trials were rank to good use, as he ditched the failed ones and meliorate on the successful ones. 2 What (a) special advantages and (b) potential problems did MM have in introducing a new highlighter-with-flags product for college students?A. particular Advantages: They created a brand new product that no one had ever used before. It could be something that only they would make property off of. B. Potential Problems: Si nce the product was new, it put away could not work out for them. People could not buy it as they hoped they would. In turn they could then lose money. 3 Visit your college bookstore before you answer. (a) Where would you presentation the Post-it Flag Highlighter in a college bookstore, and (b) how can the display increase student sensory faculty of the product?A. Would display it by the other school supplies. I would put it towards the confront of the display so students can see it. B. Students can see the product and buy it. Other students can see them with it and in turn buy it as well, thus increase sales. 4 In what ways might MM try to promote its Post- t Flag Highlighter and make students more aware of the product? A. They could put ads in magazine that are targeted to students. When students read the magazine, they will see the product and may want to buy it.\r\n'